Privacy Policy
Last reviewed: 2026-09-12
Overview
The Mortgage Alliance Company of Canada Inc. ("we", "us", "our") respects your privacy. This policy explains what personal information we collect through this website, why we collect it, how we use and protect it, and the choices you have, in line with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
Information we collect
When you submit a form on this site, we collect the personal information you provide directly, typically your name, phone number, and email address, and any message or details you choose to include. We also collect standard analytics information automatically as you browse: pages viewed, general location (city/ region level), device and browser type, and how you arrived at the site.
Consent
By submitting a form on this site, you consent to us collecting and using your personal information for the purpose you submitted it for: to respond to your enquiry and follow up about our services. By continuing to browse this site after seeing our cookie notice, you consent to our use of analytics cookies as described below. You may withdraw consent at any time by contacting us using the details in the "Contact us" section. This will not affect any request already in progress.
Analytics and advertising disclosure
This site may use analytics tools (such as PostHog or Google Analytics) and the Meta (Facebook/Instagram) Pixel and Conversions API to understand how visitors use the site and to measure the performance of our advertising. These tools collect information such as pages viewed, general location, device type, and, where you arrive via an ad, an identifier that lets us and Meta attribute your visit to that ad. This information is used to improve the site and our advertising; it is not sold to third parties.
How we use your information
We use the personal information you submit to respond to your enquiry, provide the service or information you requested, and, unless you tell us otherwise, to follow up with you about it. We use aggregated, non-identifying analytics information to understand how the site is used and to improve it.
Retention
We keep the personal information you submit only as long as reasonably necessary to fulfil the purpose it was collected for, or as required by law, after which it is deleted or de-identified.
Sharing your information
We do not sell your personal information. We share it only with service providers who help us operate this site and respond to your enquiry (for example, form processing, email delivery, and analytics/advertising platforms named above), and only to the extent needed for those purposes. Those providers are required to protect your information and use it only for the service they provide to us.
Your rights under PIPEDA
Under PIPEDA, you have the right to access the personal information we hold about you, to ask us to correct it if it is inaccurate, and to withdraw your consent to our continued collection, use, or disclosure of it, subject to legal or contractual restrictions. To exercise any of these rights, contact us using the details below.
Contact us
Questions about this policy, or a request about your personal information, can be sent through the contact form on this website.
Changes to this policy
We may update this policy from time to time to reflect changes in our practices or for legal reasons. The date at the top of this page shows when it was last reviewed.